Media Sales

For all advertising enquiries please contact:
Chairman and Founder
Pat Carbone
0433 884 265
[email protected]

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The following information relates to display advertising on Homes.com.au.

Banners

Dimensions

LEADERBOARD MREC
Buy Type CPM, Sponsorship (Suburb targeting only) CPM, Sponsorship (Suburb targeting only)
Dimensions 728×90
Must include a mobile backup ad unit 320×50 or 300×250
300×250
File Size 100 KB if sending to Homes to upload / 100KB for “3rd-party rich media vendor served full redirect” tags 100 KB if sending to Homes to upload / 100KB for “3rd-party rich media vendor served full redirect” tags
File Format GIF, JPG, PNG
(HTML5 Specs below)
GIF, JPG, PNG
(HTML5 Specs below)
Notes SWF NOT accepted. Tracking Options – Click-through URL, Click and Impression tracking tags or Third Party Tag. SWF NOT accepted. Tracking Options – Click-through URL, Click and Impression tracking tags or Third Party Tag.

Example Desktop Leaderboard

Example Leaderboard Ad

Example Mobile Leaderboard

example mobile leaderboard ad

Example MREC

Example MREC ad

LEADERBOARD MREC
Buy
Rent
Sold
Builders
Land
Home & Land
New Estates
Home Designs
Senior Living

Advertising Guidelines

Homes.com.au has developed advertising guidelines that intend to set out all general rules of what is and isn’t acceptable when advertising with Homes.com.au. Homes.com.au standard digital ad units are in line with the Interactive Advertising Bureau’s (IAB) Universal Ad Package (UAP). Please refer to individual specs you’ll find here in our ad centre.

Rules for Advertising

  • Homes.com.au reserves the right to remove or request amends to any creative which is deemed unsuitable for the site.
  • Homes.com.au may remove any advertising it deems unacceptable
  • Homes.com.au reserves the right to refuse to publish any advertising.
  • Homes.com.au reserves the right to reject/remove any rich media ad from rotation that does not meet creative specifications, contravenes guidelines or adversely affects site performance other ad placements or user experience.
  • Advertising may be removed or rejected for the following:
    • Contain nudity, violence or profanity
    • Pretend to be content, destroy or be disrespectful
    • Contain rapid image sequences or strobe effects
    • Contain uninitiated sound
    • Disable site functionality
    • Contain or prompt download of executable/installation files
    • Set third, fourth etc. party cookies for pre- or re-targeting purposes
    • Creative running in the BUY section must not contain the following phrases in their message or links – “mortgage calculator”, “home loan calculator”, “mortgage repayment calculator” or “how much can I borrow?”.
  • Advertising must adhere to the following:
    • If the banner background colour is white and/or does not fill the entire space, please include a one-pixel border of HEX Web Colour #CCCCCC.
    • Be of acceptable quality – i.e. must meet suitable image resolution, design of a professional standard etc.
    • Users must have the ability to control rich media units, i.e. able to terminate, shut down or minimise overlays, players etc.
    • include a static or animated fallback creative format to be served to users with low powered devices, without sufficient plugins or where JavaScript disabled.
    • be fully SSL-compliant (i.e. use HTTPS) in any 3rd party serving calls (full redirects and ‘tracker-only’ tags) and HTML5 library / scripting / content / external calls (Homes.com.au-served or 3rd party served)
  • Acceptable
    • Max animation length: 15 seconds unless user-initiated. Animation can loop twice (play through 3 times). No continuous looping permitted

Rich Media Guide

Rich Media Rules

Our overall goal here is to ensure the best user experience. This will avoid a negative impact on both the client, the consumer and Homes.com.au

Approved Rich Media Vendors

The three vendors below provide have previously been tested and approved solutions which will run on Homes.com.au –

  • Google Doubleclick
  • Sizmek
  • Facilitate Digital

New 3rd party vendors can be approved on a case by case basis.

HTML5 AdSpecs Guide

  •  Served HTML5
  • Best Practices

Homes.com.au Served HTML5 Creative

  • Deliverables: a zip file containing all assets (.js, .css, .gif, .jpg etc.); backup image as (.gif, .jpg); click URL(s) (third party click trackers and impression trackers also supported)
  • Zip file contents must be named and set-out using the following convention:
    • css/
    • js/
    • img/
    • index.html (at root of zip folder)
  • Backup image is mandatory (displays on non-HTML5 compliant browsers)
  • Any external calls to additional assets must use the Secure https:// protocol
  • Max file size of all assets (uncompressed) 100KB includes all ad assets such as HTML, CSS, JS & images. Shared libraries that are hosted by approved 3rd Party Vendors are not included in the Max File Size. Please contact your vendor representative for a list of supported libraries.
  • Filename must not contain any special characters.
  • Do not embed click-through URLs directly in to the code as this will not allow clicks to be tracked.
  • Maximum of 3 click tags supported – please embed the code snippets below to implement click-through URLs.
  • Do not embed click-through URLs directly into the code as this will not allow clicks to be tracked
Asset Max File Size File Type
Backup Image 40kb JPG, PNG, GIF
Initial load 100kb HTML5, JPG, PNG, GIF
Polite Load/Panel 1MB HTML5
User-Initiated Load/Expansion 10MB HTML5
Video (optional) 10MB MP4, OGG, WebM

Third-Party Ad Tag Types

Ads within the Homes.com.au network may be submitted through either iframe or JavaScript ad-tags (javascript being preferred). All Homes.com.au approved third-party vendors support both methods; however, a member of the Ad Operations team will inform you if a specific execution requires a particular tag type/delivery method. Third-party redirect tags must be live when submitted.